Nike Better World
Nike Better World is the brand's sustainability initiative for making a better world through sport. The program was introduced to the world through a site that showcases Nike's initiatives for social good. The content was delivered through a pioneering parallax scrolling format using HTML5 and CSS that encouraged exploration. The site was FWA Site of the Day on January 31, 2011.
Role: Creative Director, with Ian Coyle + Duane King Agency: Wieden + Kennedy
Video: Site demo