As a follow up to the original Doritos Flavor Graveyard campaign, B-Reel reunited with Goodby, Silverstein & Partners to unleash a sequel packed with more horrific thrills. This time you're trapped in an insane asylum, tormented by nightmares. Every aspect of production was taken to the next level with the help of B-Reel Films. Continuing the tradition of immersing viewers inside the experience, the site uses first-person camera work combined with webcam interactivity, motion-tracking technology, Facebook integration, prosthetic make-up, and classic horror techniques to deliver a truly personalized experience.

Treatment is only available from 6pm to 6am. Adjust your computer's clock to get in during closed hours and be sure and grab a bag of Doritos first to unlock a hidden section.

Face your fears at http://www.asylum626.com

AWARDS & RECOGNITION
One Show Entertainment - Silver Pencil, 2010 Webby Award, Clio Award, FITC 2010 Best Experimental Site, 2010 Cannes Cyber Lions Shortlist





STILLS FROM THE EXPERIENCE



BEHIND THE SCENES
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Creative Direction, Art Direction, Design, Concept Development, User Experience
At B-Reel
For Goodby Silverstein & Partners
Doritos Asylum 626