Axe 100 Girls
As part of the Axe Hair Crisis Relief effort, 100 beautiful girls gathered together to give their approval of guy's hair and hopefully help a few guys out along the way. On the site, you can upload your photo and get a personalized recommendation for improving your hairstyle. Together with BBH New York, B-Reel set up a warehouse with 4 cameras to film the girls and all of the out-of-control shenanigans they get into.
AWARDS & RECOGNITION
Gold Lion at Cannes, Gold Pencil at The One Show, Webby Award 2009, D&AD Awards Nomination, FWA SIte of the Day
BEHIND THE SCENES
Creative Direction, Art Direction, Design, Concept Development
At B-Reel
For BBH
Axe Hair Crisis Relief, 100 Girls