http://portfolio.seth-weisfeld.com Seth Weisfeld Mon, 24 Jan 2011 20:09:16 +0000 http://portfolio.seth-weisfeld.com en http://portfolio.seth-weisfeld.com/Nike-Better-World http://portfolio.seth-weisfeld.com/following/portfolio.seth-weisfeld.com/Nike-Better-World Mon, 24 Jan 2011 20:09:16 +0000 Seth Weisfeld 965732 <img src="http://payload.cargocollective.com/1/0/705/965732/nbw_00.jpg" width="670" height="401" width_o="900" height_o="540" src_o="http://payload.cargocollective.com/1/0/705/965732/nbw_00_o.jpg" data-mid="4636148" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/965732/nbw_01.jpg" width="670" height="401" width_o="900" height_o="540" src_o="http://payload.cargocollective.com/1/0/705/965732/nbw_01_o.jpg" data-mid="4636149" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/965732/nbw_02.jpg" width="670" height="401" width_o="900" height_o="540" src_o="http://payload.cargocollective.com/1/0/705/965732/nbw_02_o.jpg" data-mid="4636150" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/965732/nbw_03.jpg" width="670" height="401" width_o="900" height_o="540" src_o="http://payload.cargocollective.com/1/0/705/965732/nbw_03_o.jpg" data-mid="4636151" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/965732/nbw_04.jpg" width="670" height="401" width_o="900" height_o="540" src_o="http://payload.cargocollective.com/1/0/705/965732/nbw_04_o.jpg" data-mid="4636152" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/965732/nbw_05.jpg" width="670" height="401" width_o="900" height_o="540" src_o="http://payload.cargocollective.com/1/0/705/965732/nbw_05_o.jpg" data-mid="4636154" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/965732/nbw_06.jpg" width="670" height="401" width_o="900" height_o="540" src_o="http://payload.cargocollective.com/1/0/705/965732/nbw_06_o.jpg" data-mid="4636155" border="0" align="left"/> Nike Better World is dedicated to serving the athlete and making a better world through sport. On New Year's day, the program was introduced to the world through a site that showcases Nike's initiatives for social good. The content was delivered through an interactive storytelling format that encouraged exploration and retention. The site was FWA Site of the Day on January 31, 2011. http://www.nikebetterworld.com/about Creative Direction, Select Photography, Concept Development With Ian Coyle + Duane King At Wieden + Kennedy For Nike http://portfolio.seth-weisfeld.com/Drop-Everything-For-Love http://portfolio.seth-weisfeld.com/following/portfolio.seth-weisfeld.com/Drop-Everything-For-Love Sun, 18 Apr 2010 08:47:15 +0000 Seth Weisfeld 331600 Just in time for Valentine's Day, together with JWT, we launched the Drop Everything for Love site for A Diamond Is Forever. The campaign challenged visitors to drop everything they're doing right at that moment and shout your love from the rooftop–or at least into their webcams. The best stories were given the chance to literally drop everything and spontaneously travel to their loved ones while we captured the whole journey on film. http://www.dropeverythingforlove.com AWARDS & RECOGNITION One Show - Bronze Pencil <img src="http://payload.cargocollective.com/1/0/705/331600/00_dtc_loading.jpg" width="670" height="412" width_o="1300" height_o="800" src_o="http://payload.cargocollective.com/1/0/705/331600/00_dtc_loading_o.jpg" data-mid="1446626" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/331600/10_dtc_record_webcam.jpg" width="670" height="412" width_o="1300" height_o="800" src_o="http://payload.cargocollective.com/1/0/705/331600/10_dtc_record_webcam_o.jpg" data-mid="1446630" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/331600/15_dtc_record_question.jpg" width="670" height="412" width_o="1300" height_o="800" src_o="http://payload.cargocollective.com/1/0/705/331600/15_dtc_record_question_o.jpg" data-mid="1446632" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/331600/02_dtc_lovestories_rollover.jpg" width="670" height="412" width_o="1300" height_o="800" src_o="http://payload.cargocollective.com/1/0/705/331600/02_dtc_lovestories_rollover_o.jpg" data-mid="1446629" border="0" align="left"/> Creative Direction, Art Direction, Design, Concept Development At B-Reel For JWT A Diamond Is Forever http://portfolio.seth-weisfeld.com/MC-Jelly-Donut http://portfolio.seth-weisfeld.com/following/portfolio.seth-weisfeld.com/MC-Jelly-Donut Mon, 29 Mar 2010 01:00:52 +0000 Seth Weisfeld 332574 Home of the world's freshest jelly-filled, battle-rap freestyling pastry. http://www.mcjellydonut.com <img src="http://payload.cargocollective.com/1/0/705/332574/00_jellyd_loading_v01.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/705/332574/00_jellyd_loading_v01_o.jpg" data-mid="1451749" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/332574/01_jellyd_home_v01.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/705/332574/01_jellyd_home_v01_o.jpg" data-mid="1451751" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/332574/02_jellyd_videos_v01.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/705/332574/02_jellyd_videos_v01_o.jpg" data-mid="1451753" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/332574/03_jellyd_view_v01.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/705/332574/03_jellyd_view_v01_o.jpg" data-mid="1451754" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/332574/04_jellyd_music_v01.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/705/332574/04_jellyd_music_v01_o.jpg" data-mid="1451758" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/332574/05_jellyd_shop_v01.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/705/332574/05_jellyd_shop_v01_o.jpg" data-mid="1451759" border="0" align="left"/> Art Direction, Concept Development In collaboration with Cobra Creative MC Jelly Donut http://portfolio.seth-weisfeld.com/B-Reel-B-Reel-Films http://portfolio.seth-weisfeld.com/following/portfolio.seth-weisfeld.com/B-Reel-B-Reel-Films Sun, 28 Mar 2010 00:48:54 +0000 Seth Weisfeld 143511 <img src="http://payload.cargocollective.com/1/0/705/143511/b-reel_site.jpg" width="670" height="469" width_o="670" height_o="469" src_o="http://payload.cargocollective.com/1/0/705/143511/b-reel_site_o.jpg" data-mid="1055871" border="0" align="left"/> B-Reel.com + B-ReelFilms.com with iPhone optimized version Art Direction, Design, User Experience For B-Reel + B-Reel Films Time Lapse: Painting the B-Reel Logo http://portfolio.seth-weisfeld.com/Stndrd-org http://portfolio.seth-weisfeld.com/following/portfolio.seth-weisfeld.com/Stndrd-org Tue, 02 Feb 2010 00:11:20 +0000 Seth Weisfeld 151848 <img src="http://payload.cargocollective.com/1/0/705/151848/stndrd_display.jpg" width="670" height="332" width_o="807" height_o="400" src_o="http://payload.cargocollective.com/1/0/705/151848/stndrd_display_o.jpg" data-mid="1055907" border="0" align="left"/> We launched Stndrd.org with a Digital RFP checklist, a delineation of the Digital Production Process, a discussion forum and a wiki. The goal is to create standardized tools, templates, and process for production partners and clients to work more efficiently. As participation grows, new documents and standards will be created based on the wiki feedback and will be made available as downloadable PDF's. Stndrd.org Naming, Branding, Design, Strategy, Content Sponsored by B-Reel http://portfolio.seth-weisfeld.com/Twitta-Claus http://portfolio.seth-weisfeld.com/following/portfolio.seth-weisfeld.com/Twitta-Claus Tue, 02 Feb 2010 00:11:17 +0000 Seth Weisfeld 197549 For B-Reel's 2009 Holiday Card we decided to make a small twitter app. Twitta Claus is making his list and checking it twice. Enter your twitter name to find out if you've been Naughty or Nice! http://www.twitta-claus.com <img src="http://payload.cargocollective.com/1/0/705/197549/twitta_claus_v01.jpg" width="670" height="390" width_o="1200" height_o="700" src_o="http://payload.cargocollective.com/1/0/705/197549/twitta_claus_v01_o.jpg" data-mid="845283" border="0" align="left"/> http://portfolio.seth-weisfeld.com/Axe-100-Girls http://portfolio.seth-weisfeld.com/following/portfolio.seth-weisfeld.com/Axe-100-Girls Tue, 02 Feb 2010 00:11:14 +0000 Seth Weisfeld 5805 As part of the Axe Hair Crisis Relief effort, 100 beautiful girls gathered together to give their approval of guy's hair and hopefully help a few guys out along the way. On the site, you can upload your photo and get a personalized recommendation for improving your hairstyle. Together with BBH New York, B-Reel set up a warehouse with 4 cameras to film the girls and all of the out-of-control shenanigans they get into. AWARDS & RECOGNITION Gold Lion at Cannes, Gold Pencil at The One Show, Webby Award 2009, D&AD Awards Nomination, FWA SIte of the Day <img src="http://payload.cargocollective.com/1/0/705/5805/100girls_01.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/5805/100girls_01_o.jpg" data-mid="140547" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/5805/100girls_02.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/5805/100girls_02_o.jpg" data-mid="140548" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/5805/100girls_03.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/5805/100girls_03_o.jpg" data-mid="140549" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/5805/100girls_04.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/5805/100girls_04_o.jpg" data-mid="140550" border="0" align="left"/> BEHIND THE SCENES <img src="http://payload.cargocollective.com/1/0/705/5805/100girls_05.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/705/5805/100girls_05_o.jpg" data-mid="140551" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/5805/100girls_06.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/705/5805/100girls_06_o.jpg" data-mid="140552" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/5805/100girls_07.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/705/5805/100girls_07_o.jpg" data-mid="140553" border="0" align="left"/> Creative Direction, Art Direction, Design, Concept Development At B-Reel For BBH Axe Hair Crisis Relief, 100 Girls http://portfolio.seth-weisfeld.com/Hotel-626 http://portfolio.seth-weisfeld.com/following/portfolio.seth-weisfeld.com/Hotel-626 Tue, 02 Feb 2010 00:11:10 +0000 Seth Weisfeld 4830 To re-introduce the Doritos classic Taco & Four Cheese flavors, B-Reel collaborated with Goodby Silverstein & Partners to create a truly frightening Halloween campaign set in a haunted hotel. From singing a lullaby into your microphone to live phone call interactions, the unique game play found on the site creates a one of a kind experience and immerses the viewer in a true first person perspective from start to finish. As part of the production, B-Reel directed and shot all of the film used in the campaign. We also introduced a pioneering 3-D technology, coupled with a phone application, that was featured in the hallway chase scene. To preserve the concept even further, the site is only accessible at night, from 6pm to 6am. Re-adjust your computer clock to get in during closed hours. http://www.hotel626.com AWARDS & RECOGNITION Gold Lion at Cannes, 2 Gold Pencils at The One Show, D&AD Yellow Pencil, Webby Award 2009, Andy Award 2009, AICP Next Award 2009, Bronze Clio Award 2009, FWA Site of the Month, FWA Site of the Year People's Choice 2009, Innovative Advertising Awards Grand Trophy 2009 STILLS FROM THE EXPERIENCE <img src="http://payload.cargocollective.com/1/0/705/4830/626_01.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_01_o.jpg" data-mid="140473" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_02.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_02_o.jpg" data-mid="140474" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_03.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_03_o.jpg" data-mid="140475" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_04.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_04_o.jpg" data-mid="140476" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_05.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_05_o.jpg" data-mid="140477" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_06.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_06_o.jpg" data-mid="140478" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_07.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_07_o.jpg" data-mid="140479" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_08.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_08_o.jpg" data-mid="140480" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_09.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_09_o.jpg" data-mid="140481" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_10.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_10_o.jpg" data-mid="140482" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_11.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_11_o.jpg" data-mid="140483" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_12.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_12_o.jpg" data-mid="140484" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_13.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_13_o.jpg" data-mid="140485" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_14.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_14_o.jpg" data-mid="140486" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_15.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_15_o.jpg" data-mid="140487" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_16.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_16_o.jpg" data-mid="140488" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_17.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_17_o.jpg" data-mid="140489" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_18.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_18_o.jpg" data-mid="140490" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_19.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_19_o.jpg" data-mid="140520" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_20.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_20_o.jpg" data-mid="140521" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_21.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_21_o.jpg" data-mid="140522" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_22.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_22_o.jpg" data-mid="140523" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_23.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_23_o.jpg" data-mid="140524" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/626_24.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/4830/626_24_o.jpg" data-mid="140525" border="0" align="left"/> BEHIND THE SCENES <img src="http://payload.cargocollective.com/1/0/705/4830/oscar.jpg" width="512" height="384" width_o="512" height_o="384" src_o="http://payload.cargocollective.com/1/0/705/4830/oscar_o.jpg" data-mid="140526" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/bathroom.jpg" width="512" height="384" width_o="512" height_o="384" src_o="http://payload.cargocollective.com/1/0/705/4830/bathroom_o.jpg" data-mid="140528" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/crib.jpg" width="512" height="384" width_o="512" height_o="384" src_o="http://payload.cargocollective.com/1/0/705/4830/crib_o.jpg" data-mid="140529" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/car.jpg" width="512" height="384" width_o="512" height_o="384" src_o="http://payload.cargocollective.com/1/0/705/4830/car_o.jpg" data-mid="140530" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/4830/duo.jpg" width="512" height="339" width_o="512" height_o="339" src_o="http://payload.cargocollective.com/1/0/705/4830/duo_o.jpg" data-mid="140531" border="0" align="left"/> Creative Direction, Art Direction, Design, Concept Development, User Experience At B-Reel For Goodby Silverstein & Partners Doritos Hotel 626 http://portfolio.seth-weisfeld.com/Asylum-626 http://portfolio.seth-weisfeld.com/following/portfolio.seth-weisfeld.com/Asylum-626 Tue, 02 Feb 2010 00:11:07 +0000 Seth Weisfeld 110276 As a follow up to the original Doritos Flavor Graveyard campaign, B-Reel reunited with Goodby, Silverstein & Partners to unleash a sequel packed with more horrific thrills. This time you're trapped in an insane asylum, tormented by nightmares. Every aspect of production was taken to the next level with the help of B-Reel Films. Continuing the tradition of immersing viewers inside the experience, the site uses first-person camera work combined with webcam interactivity, motion-tracking technology, Facebook integration, prosthetic make-up, and classic horror techniques to deliver a truly personalized experience. Treatment is only available from 6pm to 6am. Adjust your computer's clock to get in during closed hours and be sure and grab a bag of Doritos first to unlock a hidden section. Face your fears at http://www.asylum626.com AWARDS & RECOGNITION One Show Entertainment - Silver Pencil, 2010 Webby Award, Clio Award, FITC 2010 Best Experimental Site, 2010 Cannes Cyber Lions Shortlist STILLS FROM THE EXPERIENCE <img src="http://payload.cargocollective.com/1/0/705/110276/03_626_snackstrong.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/705/110276/03_626_snackstrong_o.jpg" data-mid="472046" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/110276/626_still_00.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/705/110276/626_still_00_o.jpg" data-mid="553875" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/110276/626_still_02.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/705/110276/626_still_02_o.jpg" data-mid="472009" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/110276/626_still_03.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/705/110276/626_still_03_o.jpg" data-mid="472010" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/110276/626_still_04.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/705/110276/626_still_04_o.jpg" data-mid="472011" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/110276/626_still_05.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/705/110276/626_still_05_o.jpg" data-mid="472012" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/110276/626_still_06.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/705/110276/626_still_06_o.jpg" data-mid="472013" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/110276/626_still_07.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/705/110276/626_still_07_o.jpg" data-mid="472014" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/110276/626_still_08.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/705/110276/626_still_08_o.jpg" data-mid="472015" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/110276/626_still_09.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/705/110276/626_still_09_o.jpg" data-mid="472016" border="0" align="left"/> BEHIND THE SCENES More on flickr <img src="http://payload.cargocollective.com/1/0/705/110276/626_production_02.jpg" width="670" height="446" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/0/705/110276/626_production_02_o.jpg" data-mid="472017" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/110276/IMG_8993.jpg" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/0/705/110276/IMG_8993_o.jpg" data-mid="472019" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/110276/DSC_0155.JPG" width="670" height="444" width_o="1280" height_o="850" src_o="http://payload.cargocollective.com/1/0/705/110276/DSC_0155_o.JPG" data-mid="472023" border="0" align="left"/> Creative Direction, Art Direction, Design, Concept Development, User Experience At B-Reel For Goodby Silverstein & Partners Doritos Asylum 626 http://portfolio.seth-weisfeld.com/Made-For-Each-Other http://portfolio.seth-weisfeld.com/following/portfolio.seth-weisfeld.com/Made-For-Each-Other Thu, 24 Dec 2009 06:27:52 +0000 Seth Weisfeld 5800 <img src="http://payload.cargocollective.com/1/0/705/5800/dips_folio_01.jpg" width="512" height="288" width_o="512" height_o="288" src_o="http://payload.cargocollective.com/1/0/705/5800/dips_folio_01_o.jpg" data-mid="18898" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/5800/dips_folio_02.jpg" width="512" height="288" width_o="512" height_o="288" src_o="http://payload.cargocollective.com/1/0/705/5800/dips_folio_02_o.jpg" data-mid="18899" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/5800/dips_folio_03.jpg" width="512" height="288" width_o="512" height_o="288" src_o="http://payload.cargocollective.com/1/0/705/5800/dips_folio_03_o.jpg" data-mid="18900" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/5800/dips_folio_04.jpg" width="512" height="288" width_o="512" height_o="288" src_o="http://payload.cargocollective.com/1/0/705/5800/dips_folio_04_o.jpg" data-mid="18901" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/5800/dips_folio_05.jpg" width="512" height="288" width_o="512" height_o="288" src_o="http://payload.cargocollective.com/1/0/705/5800/dips_folio_05_o.jpg" data-mid="18902" border="0" align="left"/>This site is whimsical celebration of the perfect match—like when a crispy chip meets a delicious dip. To create a tactile and organic aesthetic B-Reel collaborated with Goodby Silverstein & Partners, to build real miniature sets, which were then composited together to create the end result. A variety of animation techniques were used to create the characters–including 3-D design, hand-drawn illustration, physical stop-motion, and digital animation. http://www.madeforeachother.com CHARACTER DEVELOPMENT<img src="http://payload.cargocollective.com/1/0/705/5800/Dips_Wip__01418.jpg.jpeg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/5800/Dips_Wip__01418.jpg_o.jpeg" data-mid="1050920" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/5800/Dips_Wip__00105.jpg.jpeg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/5800/Dips_Wip__00105.jpg_o.jpeg" data-mid="1050919" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/5800/Dips_Wip_01312.jpg.jpeg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/5800/Dips_Wip_01312.jpg_o.jpeg" data-mid="1050921" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/5800/Dips_Wip_jpg_01379.jpg.jpeg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/705/5800/Dips_Wip_jpg_01379.jpg_o.jpeg" data-mid="1050922" border="0" align="left"/> FINAL COMPOSITE <img src="http://payload.cargocollective.com/1/0/705/5800/dips_world.jpg" width="512" height="2163" width_o="512" height_o="2163" src_o="http://payload.cargocollective.com/1/0/705/5800/dips_world_o.jpg" data-mid="62046" border="0" align="left"/> BEHIND THE SCENES <img src="http://payload.cargocollective.com/1/0/705/5800/3273394881_4cccf23eed_o.jpg.jpeg" width="512" height="288" width_o="512" height_o="288" src_o="http://payload.cargocollective.com/1/0/705/5800/3273394881_4cccf23eed_o.jpg_o.jpeg" data-mid="55153" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/705/5800/set.jpg" width="512" height="768" width_o="512" height_o="768" src_o="http://payload.cargocollective.com/1/0/705/5800/set_o.jpg" data-mid="55154" border="0" align="left"/> Art Direction, Design, Concept Development At B-Reel For Goodby Silverstein & Partners Frito Lay